The ads you see can still be based on general factors, like the subject of what you’re looking at or the time of day, or any other factor that is still turned on. Turning off a factor means you’ll no longer receive tailored ads related to it across our services, and on websites and apps that partner with us to show ads, as long as you’re signed in to your Google Account. However, in the new Ad Settings, if you no longer want us to tailor your ads based on one of these factors you can choose to turn it off. This information helps make ads more relevant and useful to you. And if you visit the website of one of your favorite brands, you might see an ad from them. If you’ve told us you’re 40 years old, we would be less likely to show you ads about student study abroad programs. This way, it’s easier for you to see them at a glance, learn more about why you see ads related to these topics, and decide if there are any you want to remove.įor example, if you watched highlights from a recent soccer match on YouTube or searched “soccer fields near me” you might see an ad for a slick pair of soccer shorts. The new Ad Settings shows all the different factors that determine how ads are tailored to you in one view. Understand and control how your ads are tailored to you We’re also providing more transparency around why you see certain ads by expanding Why this ad? to all of our services that show Google ads (like Search and YouTube) and almost all websites and apps that partner with us to show ads. Today, we’re launching the new Ad Settings, which makes it easier for you to understand and control how your ads are tailored to you. In 2015 all of these were brought together in your Google Account, the all-in-one destination for managing your personal information, privacy and security settings. Back in 2009, we launched Ad Settings, providing you with a single place for your ad controls, and in 20 we introduced Why this ad? and Mute this ad, giving you more transparency and control over the ads that you see.
That's why we've built products and tools to help you manage that experience. Over the years, you’ve told us that transparency and control over your data and ad experience are important.
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